08
Jul

2009

Vodafone obligada a retirar una de sus campañas

Categorías General

El Juzgado Mercantil número 9 de Madrid ha dictado un auto por el que obliga a Vodafone a retirar su campaña publicitaria “Te regalamos el fijo de tu casa para siempre”, tanto de todos los medios de comunicación en los que se está difundiendo como de los puntos de venta, por considerar que se trata de publicidad ilícita y competencia desleal. Vodafone deberá además depositar como garantía 50.000 euros.

En el auto, a denuncia de Telefónica, se especifica que dicha campaña, que asegura a los clientes la posibilidad de disponer de “telefonía fija gratis para siempre”, transmite “una información al consumidor que puede inducir a error sobre el servicio finalmente prestado, y que no se ve aclarada por la información suplementaria facilitada por la operadora”.

El auto considera que “el servicio finalmente prestado por la operadora demandada no se corresponde con un servicio de telefonía fija, sino que simplemente se trata de una tarifa plana en las llamadas a fijos nacionales cuando la llamada se efectúa desde el domicilio”.

El juez ha estimado que, con esta campaña, Vodafone trata de captar clientes de telefonía fija, generando unas falsas expectativas sobre los consumidores. De acuerdo con la legislación vigente, basta con que exista la “posibilidad de engaño” para calificar una conducta como ilícita, por lo que dichos anuncios de la operadora se han considerado publicidad ilícita y competencia desleal, ya que pretenden ofrecer un servicio de telefonía fija, cuando el producto en sí es un producto de telefonía móvil, con todas las características de un servicio prestado a través de la red móvil.

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19 Diciembre 2015 : 10:49

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I am with vodafone and have been so since reveicing my iPhone 3G in 2008. The reason i am not with telecom is because of the high level of customer support with vodafone. I realize i do not get 3G coverage in all places but that will be fixed as i am getting a 4 in the next 5 days. Vodafone is also increasing their max 3G speed to 21 mbps which will absolutely speed my 4 up when i get it. When i was with telecom for older phones i had so many issues with them, I was reveicing bills for things i had paid and my account was restricted until i paid. Their network is not as reliable as i would like it to be (even though this has been fixed, a company of this size, it shouldn’t of happened once, let alone 3 times)Just my 2 cents (rawrman4429 has made 7 comments)

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